Just BE

Just BE is a wellness and shared prosperity community by and for Black, Indigenous, Women of Color Entrepreneurs (BIWOCE). Our roots stem from Oakland, California, where an intergenerational group of eight black women makers, artists, and creatives co-founded Just BE in 2016.

Our vision is not just about individual success, but about developing the economic and wellness infrastructure needed to sustain our communities for generations. We do this by fostering symbiotic women of color business communities that facilitate mental/physical wellness, collective ownership, resource mobilization, and mutual assistance.